What we learn building and running websites, written for the people who own them.
Both models get you the same quality of work. The right choice depends on who looks after the site the day after launch.
Nobody emails you to say the site felt sluggish. They press back and buy elsewhere. Speed is a sales feature, not a technical detail.
The padlock in the address bar is the start, not the standard. Here is what we put behind it on every site we ship.